19 Biznesów Cyfrowych - Co Wybrać w 2024? (RANKING)

Akademia Jutra

23 Sept 202419:08

Summary

TLDRThe speaker, with extensive experience in digital product creation, shares insights on the current and future success of digital products. They discuss the diminishing value of ebooks due to easy creation and low prices, the growing competition in low-cost courses, and the enduring appeal of high-priced, comprehensive courses. They also highlight the effectiveness of webinars, the potential of paid communities, and the challenges of selling digital magazines. The speaker covers various digital product types, emphasizing the importance of adapting to market changes and the need for effective marketing strategies.

Takeaways

😀 The speaker has extensive experience creating digital products and has sold multiple digital product companies.
🔢 They have been involved in the creation of over 100 digital products and currently own a company with around 130-150 digital products.
📉 The speaker believes that ebooks are becoming less significant due to the ease of creation and low prices, suggesting they are better as free offerings to build email lists.
📚 Cheap online courses are seen as better than ebooks but still face increasing competition from AI-generated content.
💰 High-priced courses are considered one of the best forms of educational digital products as they offer comprehensive learning experiences that people are willing to pay for.
🚫 The speaker advises against creating cheap webinars as they are like selling a single lesson without the effort of a full course.
📈 There's potential in paid communities, which are becoming more popular as social media trends shift towards curated content.
📰 Magazines, both free and paid, are mentioned as a form of digital product, but the speaker prefers free magazines with ads due to the lower effort required to attract customers.
💼 The speaker has experimented with patronage models, offering different levels of access for various prices, and found it to be a good model for digital products.
🌐 There's a significant potential for niche-specific paid sections in Poland, such as for farmers or sellers, which offer monthly or yearly subscriptions.
📈 Advertising on blogs, podcasts, and YouTube is a good source of income, and the speaker has had success with sponsored content on their own blog.

Q & A

What is the main focus of the video script?
-The main focus of the video script is to discuss and rank digital products that are currently successful and have the potential to remain successful in the future.
What is the speaker's background in digital products?
-The speaker has extensive experience in building digital products, having owned several companies that dealt with digital products, some of which were sold.
How many digital products has the speaker been involved in creating?
-The speaker mentions having been involved in the creation of over 100 digital products and currently owns a company with around 130 to 150 digital products.
What is the speaker's opinion on the future of ebooks as digital products?
-The speaker believes that ebooks are becoming less significant due to their ease of creation and the low prices that can be offered, making them a weak main source of income.
What alternative use does the speaker suggest for ebooks?
-The speaker suggests using ebooks for free to capture email addresses for marketing purposes and then offering other paid products or services.
How does the speaker view the current market for inexpensive online courses?
-The speaker sees inexpensive online courses as better than ebooks, but notes that the market is becoming saturated with AI-generated courses, making competition tougher.
What type of online courses does the speaker consider to be the most valuable?
-The speaker considers expensive, advanced online courses to be the most valuable because they offer comprehensive learning experiences and people are willing to pay for them.
What is the speaker's opinion on webinars as a digital product?
-The speaker views webinars as a 'C' rank product because they require little effort compared to creating a full course, but they are not easy to market.
What does the speaker think about the potential of paid online communities?
-The speaker sees paid online communities as a 'B' rank product, noting that there is a growing trend towards community-based interactions and that there are successful examples of monetized communities.
What advice does the speaker give regarding digital products in the script?
-The speaker advises focusing on creating high-value digital products like expensive courses and paid communities, and to consider the marketing effort required for each product type.
What upcoming event does the speaker mention in the script?
-The speaker mentions an upcoming small meeting on October 14th at 20:00 where they will discuss which digital products work best and how to approach building them.

Outlines

00:00

📈 Digital Product Rankings and Future Trends

The speaker begins by introducing the topic of ranking digital products that are currently successful and have the potential to remain so in the future. They base their insights on their extensive experience in building digital products over many years, including those from companies they've sold. The speaker has been involved with over 100 digital products and aims to share which ones sell well, are easy to market, and help businesses grow. They also mention that while they are not strictly in the digital product business, they can leverage these products for growth. The paragraph ends with an invitation to a future event where the speaker will delve deeper into the topic.

05:03

📘 Declining Significance of Ebooks and the Rise of Webinars

The speaker discusses the diminishing relevance of ebooks, suggesting that they are becoming outdated due to the ease of creating them and the low prices at which they can be sold. They argue that the marketing costs for ebooks are high relative to their selling price, making them a weak main revenue source. Instead, they propose using ebooks as free offerings to build an email list and then promote other products or services. The speaker also touches on the subject of inexpensive courses, comparing them favorably to ebooks, and notes the increasing number of AI-generated courses entering the market, making the competition tougher. They highlight that while there are many such courses, the more expensive, advanced courses are still in demand and people are willing to pay for them, as they offer a comprehensive learning experience.

10:04

💼 Paid Communities and Webinars as Lucrative Digital Products

The speaker shifts the discussion to paid communities and webinars, noting that webinars are a quick way to make money but lack the effort and polish of a full course. They mention that while selling webinars can be profitable, there are better options available. The speaker also talks about their own experience with webinars and how they have seen others succeed in this area. They highlight the potential of paid communities, noting the growing trend towards paid online groups and the various platforms where these communities can be found. They also discuss the concept of 'patronage', where people pay for different levels of access to content or services, and mention their own past success with this model.

15:05

🌐 The Potential of Niche Subscriptions and the Challenges of Software Services

The speaker discusses the potential of niche subscriptions, such as monthly or annual subscriptions for specific groups like farmers or traders, as a viable business model. They compare this to the broader market and note that while it works better globally, the Polish market is also showing promise. They mention the importance of regular content delivery and the challenge of pricing. The speaker also touches on the topic of advertising on blogs, podcasts, and YouTube, sharing their own experiences and the potential revenue from such channels. They briefly discuss the declining market for website templates and the rise of AI tools for creating graphics, suggesting that professionals in these fields should consider shifting towards teaching or other areas. The paragraph concludes with a mention of royalty-free music and various templates for different applications as areas that are becoming saturated but still offer some opportunities.

🛠 Plugins and Software Services as High-Potential Digital Products

The speaker delves into the world of plugins and software services, expressing a preference for plugins over mobile applications due to the lower competition and the ability to leverage existing platforms like Shopify for marketing. They discuss the advantages of building plugins for platforms with a large user base, such as e-commerce platforms, and the potential for higher income from wealthier customers. The speaker also mentions the challenges of building software services, noting the high competition and the difficulty of marketing such products. They suggest that focusing on niche markets or specific industries might be a more successful strategy for software services. The paragraph ends with a brief mention of training plans and business plans as areas where AI is making an impact, suggesting that these markets are becoming saturated.

🏆 Ranking High-Value Digital Products and Future Predictions

In the final paragraph, the speaker summarizes their ranking of high-value digital products, including expensive courses, paid communities, plugins for other systems, and software services. They invite feedback and comments from the audience, acknowledging that their views may not align with everyone's and encouraging a discussion. They also express gratitude for the engagement and look forward to the next episode, indicating an ongoing series or conversation on the topic.

Mindmap

Keywords

💡Digital Products

Digital products refer to goods that are distributed in digital form, such as software, ebooks, online courses, and digital media. In the context of the video, the speaker discusses their experience building and selling digital products over the years, emphasizing their focus on what works now and will continue to work in the future.

💡Ebooks

Ebooks are digital books that can be read on a variety of devices. The speaker mentions that ebooks are becoming less significant due to the ease of creation and the low cost at which they can be offered, suggesting that they are more suited as free offerings to build an email list rather than a primary income source.

💡Online Courses

Online courses are educational content delivered via the internet. The script differentiates between cheaper courses, which are less favorable, and more expensive, advanced courses that people are willing to pay for, as they offer comprehensive learning experiences and additional benefits like community access.

💡AI Tools

AI Tools refers to software or services that use artificial intelligence to perform tasks. In the video, the speaker points out that AI tools are becoming more prevalent, making it easier to create digital content like ebooks and courses, which in turn increases competition for digital product creators.

💡Marketing Costs

Marketing costs refer to the expenses associated with promoting a product or service. The video discusses how the cost of marketing can be a significant factor in the profitability of digital products, especially when the price point of the product is low.

💡Webinars

Webinars are online seminars or lectures. The speaker considers simple webinars as a 'C' ranking product because they can be a one-off effort without the commitment to editing or curating content, but also notes that selling high-end webinars can be a better strategy.

💡Paid Communities

Paid communities are groups or forums where members pay to access exclusive content or networking opportunities. The video highlights the growing trend of paid communities as a successful model for monetization, with the speaker mentioning their involvement in several such communities.

💡Royalty-Free Music

Royalty-Free Music is a licensing term where the creator pays a one-time fee to use copyrighted music without paying ongoing royalties. The script suggests that as AI tools that can generate music are becoming more common, the need for royalty-free music may decrease.

💡Stock Photos

Stock photos are pre-made photographs that can be licensed for various uses. The speaker predicts a decline in the demand for traditional stock photos as AI tools that can generate custom images become more advanced and accessible.

💡Notion Templates

Notion Templates are pre-designed layouts for the Notion application, which is an all-in-one workspace tool. The video suggests that as more templates become available within tools like Canva and Notion itself, the market for individual notion templates may shrink.

💡Mobile Apps

Mobile Apps are software applications designed to run on mobile devices. The speaker discusses the challenges of creating successful mobile apps due to high competition and the need for effective marketing strategies to acquire users.

💡SaaS (Software as a Service)

SaaS refers to software that is accessed over the internet, often on a subscription basis. The video ranks SaaS products as 'C' due to the difficulty in marketing and the competitive nature of the market, but also notes the potential for success for those who can niche down and offer specialized solutions.

Highlights

The speaker has extensive experience building digital products and has sold multiple digital businesses.

The speaker has been involved in the creation of over 100 digital products.

The speaker discusses the ranking of digital products based on current and future performance.

E-books are becoming less significant due to the ease of creation and low cost.

Cheap courses are considered better than e-books but still face competition from AI-generated content.

Expensive courses are highly valued as they provide comprehensive educational materials and secrets.

Webinars are less favored because they require less effort compared to creating a full course.

The speaker will host a meeting on October 14th at 20:00 to discuss which digital products work best.

Magazines, both free and paid, are discussed as a form of digital product.

Paid communities are on the rise and can be very profitable.

The speaker mentions the potential of niche-specific paid communities.

Patreon is highlighted as a platform where people can earn significant money.

The speaker suggests that paid courses and webinars have a higher success rate than free ones.

Ad revenue from blogs, podcasts, and YouTube is a reliable source of income.

Website templates are becoming less popular due to the rise of website builders.

Stock photos are being replaced by AI-generated images.

The speaker predicts a decrease in the need for royalty-free music as AI tools improve.

Templates for Notion, emails, and reports are still in demand but becoming easier to create.

Mobile apps and plugins are discussed as potentially profitable but challenging to market.

SaaS (Software as a Service) is considered difficult to succeed in due to high competition and marketing challenges.

The speaker suggests focusing on niche markets for higher success rates in digital product creation.

Paid training plans are becoming easier to create with AI tools, reducing the need for personal trainers.

The speaker is not a fan of selling business or training plans due to the ease of creation with AI tools.

The speaker invites feedback and suggestions for other topics to cover in future discussions.